Chinese professional sound started in the early 90's of last century, development to the present has experienced the following four stages: start-up stage, the fast rising stage, adjustment stage and steady stage.
Before 90 time belongs to the introduction period, 90 to 95 years is a starting period, the people's life level has been rapidly improved, people began to demand a rich spiritual civilization activity of high quality, especially in 95, 96 years, in just two years, Cara OK, KTV, dance halls and other entertainment blossom everywhere. The rapid rise of the entertainment industry, to stimulate the professional lighting and sound of the sharp rise in demand, which directly led to the rapid development of the industry the first time. However, when the entire industry confusion: a large number of manufacturers, distributors, project developers have emerged; brand confusion; industry laws and regulations are not perfect; the quality of the products uneven, some good and some bad; opaque price; lack of consumer product knowledge, its behavior is mostly belongs to the impulse consumption.
But the next few years, the audio industry growth rate slowed down, entered a period of adjustment, the industry reshuffle, eliminated a large portion of the poor quality of the product and the enterprise strength is not enough. Therefore, until 2001, the sharp decline in the number of production enterprises, the brand is relatively concentrated, the quality of the products has been gradually standardized, price transparency is also gradually increased.
After 2002, the development scale and speed are gradually entering the stationary state. This stage of development is mainly due to the "Three Represents" as the representative of advanced culture, accelerate our cultural progress, government agencies on the development of cultural capital, local governments have also strengthened the development of the culture of the entertainment industry, all enterprises and institutions to purchase a large number of cultural and recreational facilities.
Although the first half of 2003 experienced SARS epidemic situation, the development of professional lighting sound has significant influence, but with the outbreak period of the past, cultural performances market demand has not weakened but shows strong growth, the second half of 2003 immediately ushered in a sales season, after verification, in 2002 -2003 years of professional audio development firm in have litre.
2003 years later, the industry continued to rise steadily; in 2002 -2005 years, Chinese sound market growth rate has been as high as 25.8%! According to the forecast, the potential demand in 2005 China cultural market reached 550000000000 yuan, performing arts equipment market has great potential, especially the 2008 Beijing Olympic Games, held in 2010 World Expo and the Asian Games, a strong stimulus to audio equipment demand!
At present, the professional audio industry is the steady development period. The capacity of the market continues to grow, the market growth rate maintained at more than ten percentage points. In 2005 the professional audio market to further accelerate, market structure will be further adjustments.
The number of professional audio production enterprises is basically stable, the brand more and more. A few years ago professional audio manufacturers "dragons and fishes jumbled together", the highest estimates there are more than 4000 small factories! Operation has become increasingly difficult.
Competition means diversification. 03 years ago, the main means of competition to price competition, especially in the domestic same level brand, not interest in allowing more profits, sales prices, price means to strive for greater market share. This two years has entered a low profit era, various brands have to build their own core competitiveness, through improving the debugging techniques, to create a professional service and brand spread widely the way to capture the market.
The price of the product is transparent, industry profit rate tends to decline in industry profits. Since the sound relative to other products of relatively high requirements on the consumers of professional, consumers are more dependent on the product brand and price to determine the level of sound quality. All the time, managers "speculation" phenomenon is very serious, quality is not much difference between the product price is low, up to tens of thousands of pieces, as low as one thousand or two thousand blocks ranging. This year the consumer to the product gradually deepening understanding, consumer behavior tends to be rational, price transparency is also more and more high, but the operating costs are rising, so the professional audio industry's profit margin has been in a state of decline.
The channel capacity upgrade quickly, channel development to further improve the. At present, the most powerful domestic distributors "Hengli" and "a", the channel development is already quite perfect. With a example, its current business development mainly through three channels: the first channel: lower the development of regional agents. The lower channel to expand the market, the main way is to sell products. Second channels: project sales. Companies directly involved in the project bidding, realize product sales through the project sales. Third channels: cooperation with other contractors, engineering design, consulting, product sales by flexible ways of cooperation.